Insurance Product Simulators

Project Overview

AXA Insurance sought to enhance their digital customer experience by providing interactive tools that would help potential customers understand their insurance needs and options. Our team was tasked with developing a suite of intuitive, user-friendly insurance product simulators that would simplify complex insurance concepts and drive engagement.

The simulators needed to accurately calculate premiums based on multiple variables, present coverage options clearly, and guide users toward appropriate insurance products. The goal was to increase customer confidence in their purchasing decisions while improving conversion rates and reducing the burden on customer service teams.

Agent Productivity Impact

Our insurance simulators have significantly reduced the time agents spend on initial consultations and quote preparations across Morocco. When customers use the online simulators before contacting an agent, the consultation process is streamlined, allowing agents to focus on personalization and closing. Explore the data by region to see the impact across AXA's offices.

Challenges

• Complex Calculation Logic

  Insurance premium calculations involve numerous variables and complex algorithms that needed to be accurately implemented while remaining transparent to users.

• User Experience Design

  Creating an intuitive interface that simplified complex insurance concepts without overwhelming users or oversimplifying important details required careful balance.

• Integration Requirements

  The simulators needed to integrate seamlessly with AXA's existing systems, including their CRM, policy management system, and customer portal.

• Performance Optimization

  Ensuring real-time calculations and responsive interfaces across all devices while handling complex data processing required sophisticated optimization techniques.

Our Approach

Insurance Simulator Features

Our comprehensive suite of insurance simulators includes specialized tools for different insurance products. Each simulator provides interactive features that help customers understand their coverage options and make informed decisions.

Technologies Used

Results & Impact

The insurance product simulators have transformed AXA's digital customer acquisition strategy, significantly increasing engagement and conversion rates. By providing transparent, interactive tools that demystify insurance products, we've helped customers make more confident purchasing decisions while reducing the burden on customer service teams.

The simulators have become a central component of AXA's digital marketing strategy, with high engagement rates across all channels. The data collected through the simulators has also provided valuable insights into customer preferences and behavior, informing product development and marketing strategies.

User Engagement & Conversion Metrics

This chart illustrates the growth in simulator usage over the first year of deployment, alongside the corresponding increase in conversion rates. The strong correlation between these metrics demonstrates how the interactive simulators have significantly improved customer engagement and policy purchases.